Promotional pens remain the most cost-effective promotional product in the UK and although there has been a decline in overall sales volume since the beginning of the recession many buyers are switching away from the higher cost items such as tee shirts in an attempt to remain within marketing budget. Personalised pens provide tremendous advertising potential with moderate expenditure and the free pens currently on offer make them even more attractive to would-be purchasers. It has never been a better time to buy your personalized pens if you are a consumer. There are always winners and losers in any crisis and the consumer end-user is surely the winner in this one.
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