Another important aspect of direct mail pieces is the sense of urgency in their body copy. Since recipients are already naturally inclined to glance at flyers and throw them away, the message they display must be timely, important and express urgency. For example, if you own a business, you will want your pieces to exclaim short-term deals so it urges the recipient to act fast. If these short-term deals end July 30, begin sending the direct pieces out on June 1, so you are guaranteed to reach the recipient at least 3 or 4 times before the offer is up. It is hard for people to pass up great deals, so it is very effective to send out direct mail pieces to really get attention.
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Information you send out has to be meaningful if you expect to receive a meaningful response. Little reminders about nothing … Read More
5. Rapidly changing the sales processes – okay, you want to know what sales process or strategy will work. That is a good plan, but please, do not keep changing it so often that your telemarketing team gets confused with your aim. Tweaking a part of the process may sound good, but it will take time to learn. And that is what can frustrate your sales team, driving your ability to generate qualified sales leads down.
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Fortunately, with the advent of better quality Digital Printers and speciality software, it is now possible for companies to have small runs and sample runs prior to a full-scale roll out and to individually target by business type, authority or area. Variable Data Printing Software in conjunction with Digital Printing increases the potential ROI to a very desirable 10% to 15%. Personalisation is the key. Not only can the … Read More