Reputation management service is certainly not new to business. However, it is a new concept to small business owners. Usually when one thinks of a company’s reputation, they think of major corporations facing headline scandals. The small business owner in Fort Worth, Texas (or any random city), he or she doesn’t have to worry about a reputation, right?
With a rapidly growing population and little competition from abroad, the obvious strategic choice for American businesses in the beginning of the twentieth century was mass production of cheap goods. Many new-comers to America were poor and had few resources. Thomas C. Cochran noted that the immigrants brought with them relatively little household goods. They wanted new supplies fast and at low cost, and were not in the position to haggle about quality (see: Challenges to American Values, Oxford University Press 1985, page 7). American businesses strategically positioned themselves to … Read More