Part 1 – Marketing Has Changed, Are You Changing?
How has marketing changed? In the past, marketing was a much more defined term. Businesses would spend a great deal on separate campaigns, almost always including a separate marketing budget that would equal (if not exceed) their other operating costs. However, a new method has emerged more recently: Inbound marketing, utilising social media as its platform of choice. This method is much more flexible. With social media marketing, the whole company becomes one, with people at all levels working towards the same goal: creating interest within the public, nurturing leads that emerge, and progressing towards a sale. With the enormous added benefit of a drastic reduction in the budget.
The costs involved in traditional marketing are not inconsiderable and can often escalate over the course of one campaign. With inbound marketing and social media, it … Read More